How many times do you actually read books recommended by other people? Me? I actually read most of them. Now, true, there are recommendations and then there are recommendations. Some recommendations come with a standard nod and a suppressed yawn, but other recommendations I treat as coming from the Budda. I bow repeatedly and repeat the title of the book as my mantra, lest I forget it. For those truly good recommendations, I go as old school as I can. By this I mean I pull out a small Moleskine journal and write down the author and title.
This book by Thomas Friendman is titled Hot, Flat, and Crowded. I guess a noob might think we were talking about a some level beach resort or maybe lobby of NBC studios, but it's actually a metaphor for the planet Earth. It reads quickly and informatively with about the same satisfaction of eating a double cheeseburger after trying to watch your weight for a month. After a dizzingly presentation of economic facts about the complete deep crap our world is in, Thomas offers solutions, witty retorts, and an enough hooks to keep the book moving. In fact I'd give the book an extra star in the rating for the simple reason he doesn't reference Al Gore more than once or twice!
Anyway, the cheeseburger is going down fast--economic ideas of oil pricing (slurp), concept of modern capitalism (chomp), value of high speed internet to the 3rd world (gulp), and then I hit that gooey center of the perfect cheeseburger.
Here it is:
"Cities all over the world have caught America's affluenza--surely one of the most infectious diseases ever known to man. Tom Burke, co-founder of the group E3G--Third Generation Environmentalism, a nonprofit green consultancy--likes to put it this way: Think of America as a unit of Energy. So one "Americum," as Burke puts it, "is any group of 350 million people with a per capita income of $15, 000 and a growning penchant for consumerism." For many years, there were only two Americums in the world, says Burke--one in North America and another in Europe, with small pockets of Americum-style living in Asia, Latin America, and the Middle East."
"Today," he notes, "there are Americums taking shape all over the planet. China has given birth to one Americum and is pregnant with a second, which is due in 2030. India has one Americum now and also has one due by 2030. Singapore, Malaysia, Vietnam, Thailand, Indonesia, Taiwan, Australia, New Zealand, Hong Kong, Korea, and Japan constitute another Americum, and parts of South America and the Middle East still another."
"So, by 2030," says Burke, "We will have gone from a world of two Americums to world of eight or nine." (all quoted from page 36)
Ok, I'll be serious and won't joke about things like, "OMG EIGHT Disneyworlds! Let's see we have Disneyland, Florida, Disneyworld, California, Eurodisney, France, and Disneyworld, Tokyo! Now we get about 4-5 MORE Disneys out of this! Let's go to Disney World, Ho Chi Minh City in 2030!
The Latin geek in me stared long and hard at that word Americum. Could it really be Latin? This is a true bit of esoterica. Remember it was Amerigo Vespucci who lent his name to the Latin adjective Americus, America, Americum. Here is a quick quote from the Wikipedia article on Amerigo
Two letters attributed to Vespucci were published during his lifetime. Mundus Novus (New World) was a Latin translation of a lost Italian letter sent from Lisbon to Lorenzo di Pierfrancesco de' Medici. It describes a voyage to South America in 1501-1502. Mundus Novus was published in late 1502 or early 1503 and soon reprinted and distributed in numerous European countries.[2] Lettera di Amerigo Vespucci delle isole nuovamente trovate in quattro suoi viaggi (Letter of Amerigo Vespucci concerning the isles newly discovered on his four voyages), known as Lettera al Soderini or just Lettera, was a letter in Italian addressed to Piero Soderini.
Printed in 1504 or 1505, it claimed to be an account of four voyages to
the Americas made by Vespucci between 1497 and 1504. A Latin
translation was published by the German Martin Waldseemüller in 1507 in Cosmographiae Introductio, a book on cosmography and geography, as Quattuor Americi Vespuccij navigationes (Four Voyages of Amerigo Vespucci).[2]
and a few lines later
Vespucci used a Latinised form of his name, Americus Vespucius, in his Latin writings, which Waldseemüller may have used as a base for the new name, taking the feminine form America.
So, yes, the word America is Latin. Sorry I forgot to blog that the most powerful, best, and highly Epic country on the planet is named in a dead language, but you probably new that viserally, or at least felt the suspicion that something funny was going on when you noticed E pluribus unum on American money. Welcome to Esoterica!
But I needed the final proof that Americum is Latin. As a piece of Latin it is a neuter adjective of the first/2nd declension, and would properly be translated, "The thing relating to or standing for the United States of America." It's use by Tom Burke would be pure genius, i.e., constructing an Americum as a unit of energy to sum up America's relation to the globe. I won't keep you guessing. I did want any self-respecting blogger would do. I googled Tom Burke, found his website, appreciated it, and then emailed him.
A few days later he emailed me back. He did take Latin, and he told me a very cool story about coining the term Americum exactly as I mentioned above--using Latin to summarize and idea. Tom said that as a scientist he needs to find a succinct and clear way to express concepts for the lay masses, and that clear way here is in Latin.
Tom also had a nice personal note. He said that Latin was one of those subjects which was dry and dull going through, but much later, looking back, he realized the utility of it. The ability to memorize, to transcend time, to connect cross disciplines... That and so much more is Latin, and Latin itself takes a certain chutzpah to learn. Yes, it takes a certain "initiation rite" of tedium, boring work, labor, laborious effort, etc. to get to the El Dorado of making connections and influencing the tides of humanity. After all you wouldn't expect anything esoteric to cough up its secrets easily, would you?
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